Discover the Origin

Parmigiano-Reggiano Cheese, Parma Ham, Burgundy, Port and Douro Valley Wines - Protected Designation of Origin

In the UK, we have never been better informed – or more enquiring – about good food and wine, and their provenance.

Discover the Origin is a campaign promoted by the European Union, Italy, France and Portugal and achieved by the office representative of five key European products: Burgundy wines, Port and Douro Valley Wines, Parma Ham and Parmigiano-Reggiano Cheese. The aim of all of them is to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals and to educate on the benefits of the provenance indicator schemes, the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality, and to differentiate the products and raise their profiles.

All five of these products carry a guarantee of their provenance and quality: the Protected Designation of Origin (PDO) for Parma Ham and Parmigiano-Reggiano cheese, AOC for Burgundy wines and DOC for Port and Douro Valley wines.  If you see these labels on any food or drinks, you can rest assured that you will be rewarded with excellent quality.

Explore this site to find out more about the host of events and activities taking place up and down the country over the next three years.  Visit us at exhibitions, sample the products, enter the competitions and get involved in the UK foodie revolution!

You can also search this site for guidance on food and wine matching as well as detailed information about the products – all of which are true European food and wine treasures.