Discover the Origin is a campaign financed with aid from the European Union, Italy, France and Portugal to promote five key European products: Bourgogne Wines, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port.
All five of these products carry a guarantee of their provenance and quality: the Protected Designation of Origin (PDO) for Parma Ham and Parmigiano-Reggiano cheese, AOC for Bourgogne Wines and DOC for Port and Douro Wines. If you see these labels on any food or drinks, you can rest assured that you will be rewarded with excellent quality. The aim of this campaign is to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals across the UK and Ireland, and to educate on the benefits of the provenance indicator schemes, the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality, and to differentiate the products and raise their profiles.