Discover the Origin is a campaign financed with aid from the European Union, Italy, France and Portugal to promote five key European products: Burgundy Wines, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port.
Taste of Edinburgh – 6-8 July
Fine dining will be transported to The Meadows with Taste of Edinburgh for three days…
Salmon Sushi Rolls
Serve with an unoaked white Burgundy such as Chablis, Mâcon Villages, or St-Romain.
All five of these products carry a guarantee of their provenance and quality: the Protected Designation of Origin (PDO) for Parma Ham and Parmigiano-Reggiano cheese, AOC for Burgundy Wines and DOC for Port and Douro Wines. If you see these labels on any food or drinks, you can rest assured that you will be rewarded with excellent quality. The aim of this campaign is to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals across the UK and Ireland, and to educate on the benefits of the provenance indicator schemes, the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality, and to differentiate the products and raise their profiles.