Trade focus

Upcoming Trade Events and Competitions

Discover the Origin is committed to supporting independent wine retailers and delicatessens, restaurants and catering colleges.

Throughout the three year campaign, we will be driving a range of experiential, educational activities up and down the country to boost awareness of the importance of provenance and the PDO stamp of approval. We also want to help you drive sales of the five key European products: Burgundy wines, Parma Ham, Parmigiano-Reggiano cheese, Port and Douro Valley wines.

If you are part of the food and wine trade, you will have been catered for. Why not take a look around this site and take part in some of the activities near you!

Entering the competitions will give you the opportunity to win a Gastro Tour to one of the three regions: Parma, Burgundy and The Douro Valley.

Attending the free masterclasses will give you a unique opportunity to hone your skills and raise your knowledge levels in a stimulating environment.

Upcoming Trade Events

Upcoming Trade Competitions