Each product in the ‘Discover the Origin’ campaign is unique to the region in which it is produced – a gastro destination – and celebrated the world over for its flavours, history and traditions.
They all share qualities of excellence, tradition, innovation and natural and fair production. Not only this but their PDO status offers a stamp of quality, meaning that you will never finish a meal or a bottle of wine disappointed.
Any food which bears the coveted PDO stamp or drink stuff which has the AOC or DOC stamp, more often than not has also been produced for centuries by local artisans employing traditional methods that have been handed down from generation to generation. These are people who care passionately about what they do, and who combine modern technology with traditional methods only where this will enhance and not detract from the end product in any way.
Take the time to savour these delicious natural products which contain no artificial additives or preservatives to detract from their wholesomeness. This is simply good honest food and wine that has not been tampered with unnecessarily; it is exactly as it was enjoyed by our forebears centuries ago, and made by artisan craftsmen and winemakers who employ both traditional production techniques alongside the very best modern equipment in order to roll with the times.